Hanyul, a leader in Korean beauty, is set to launch at Sephora on May 16, 2025. The brand is known for combining the finest traditional Korean ingredients with scientifically backed formulas. 

This new partnership will bring Hanyul’s signature skincare to U.S. consumers online and in Sephora stores nationwide. 

Cecilia Park, Hanyul’s head of brand at Amorepacific U.S., said,

“Our products are deeply rooted in Korean heritage and traditional skin remedies, harnessing the power of time-tested ingredients, while delivering results backed by science. The Sephora launch provides us with an incredible opportunity to introduce Hanyul’s premium yet accessible skincare to a wider U.S. audience, giving consumers access to the transformative power of our authentic Korean beauty solutions.”

Sephora will exclusively feature Hanyul in over 300 stores nationwide, offering customers Hanyul’s first official in-person experience in the United States and rolling out to more doors throughout 2025.

Brooke Banwart, SVP Skincare Merchandising at Sephora, commented, 

“We are thrilled to partner with Hanyul and introduce their effective products to our clients as a part of our growing Korean skincare assortment. Developed with carefully selected artisanal ingredients from Korea, Hanyul combines traditional Korean remedies with clinically backed formulas to balance, purify, and replenish skin.”

Skincare Offerings

In May, the brand will launch a range of products in-store and online, including:

• Yuja Brightening Sleeping Mask 
• Yuja Brightening Toner Pads
• Artemisia Soothing Gel Cream 
• Red Rice Hydrating Serum
• Red Rice Hydrating Cream

In July, the brand will launch Sephora-exclusive minis of the Yuja Brightening Sleeping Mask, Artemisia Soothing Gel Cream, and Red Rice Hydrating Serum.

At the heart of the launch is Hanyul’s best-selling Yuja collection, featuring Yuja or Korean Yuzu, a citrus known for its high Vitamin C content, and only harvested in early winter at peak potency. 

The Yuja Toner Pads are known for their unique crescent shape and brightening benefits.

In addition to Yuja, Hanyul will also showcase its iconic Artemisia and Red Rice collections at Sephora.

The Artemisia line uses Korean-grown baby Artemisia (Mugwort) leaves harvested in spring. It is known for its soothing properties and is popular among those with sensitive, stressed skin.

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